Email Remains Key Platform For Brands

Author:

David Goetzl

Source:

Evan Shumeyko, global director of CRM for OgilvyOne, said Monday that social media is growing, but “email is still a prevalent and dominant platform.” One advantage is that it offers an ability to capture customer data that outpaces the social space.

He cited a statistic that 82% of people are comfortable sharing personal information over email. “To me that is your competitive advantage,” Shumeyko told email marketers in a keynote address at the MediaPost Email Insider Summit.

“That sharing of information via email is a powerful, powerful moment that you can exploit, and it’s something that your peers in social do...