Email Personalization: 137% increase in open rate from personal note approach
Here’s a behind-the-scenes look at a recent email marketing send to promote a MarketingSherpa webinar about social media, sponsored by Eloqua. I wanted to share it with you, because while it was quite simple to do, the results were pretty impressive.
Before we get into it, I want to stress that this was not intended to be a valid A/B split test (there is a validity threat that I’ll get to in a moment), so take the results with a grain of salt. However, it is a good example of sending different versions of an email to different segments of a list. For that reason, this is a tactic we do think is worth trying...