Email or Snail Mail From Pharma? Docs Like Both, Study Finds

Author:

Tracy Staton

Source:

Technology is great when it works. For drug companies, it's even better when it blazes a trail to that elusive big game in the promotional field: The primary cared doctor.

As a CMI/Compas study points out, pharma reps' access to doctors has eroded over the past several years. Thanks to a shortage of primary-care physicians, those who do practice often have too many patients and too little time for chit-chat on the job.

Pharma sales types are well aware of this trend, so brand managers...