Email, Mobile, On-site Driving 2012 Holiday Sales

Armando Roggio

Retail holiday sales for 2012 from the first of November through Cyber Monday rose 16 percent year over year to more than $16.3 billion. Email marketing, mobile shopping, and on-site promotions have all played an important role in online sales.

The 16 percent boost in early holiday retail spending was in part thanks to particularly strong sales on Thanksgiving Day, Black Friday, and Cyber Monday, which were up 32 percent, 28 percent, and 17 percent respectively from the 2011 holiday shopping season, according to trend analysis firm comScore.

“Despite some news reports suggesting that Cyber Monday...

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