Email: Misspelling Names Breeds Consumer Resentment

Author:

Helen Leggatt

Source:

Emailvision's online survey of 2,001 consumers in the UK reveals that 40% of consumers aren't persuaded by better targeted offers to give up their personal data.

While almost 4 in 10 were happy to disclose their gender, and 37% would be happy to reveal their age, just 28% would be willing to share their name.

Marketers have a real task on their hands to convince consumers...