For Email Marketters, List Segmentation Is A Top Priority

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Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which they have begun to master.

Lyris, an email marketing firm, surveyed US digital marketers with monthly email volumes of at least 50,000, and found that nearly nine in 10 were using newsletters for their email messaging campaigns. Promotions and discounts
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