Email Marketing: A Successful Strategy When People Like Email, Not Phone Calls

Emma Siemasko

Marketers use email to send out branded promotions, updates, product information and more to prospective and current customers, and might consider zeroing in on concise strategies. In a world where people prefer reading emails over answering phone calls, emails laden with relevant, custom content may drive consistent streams of revenue for brands.

Smartphones and mobiles for email checking

According to the 2013 Digital Publishing Report released by Adobe, those between 18 and 54 use their smartphone and mobile devices to send and receive email, presenting an opportunity for marketers to reach their audiences while they’re pumping gas, passing time before a doctor’s appointment or waiting in the car for their children to emerge from school. The study revealed that 79 percent of owners use their devices for email related purposes...

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