Email Marketing: Planning Your Holiday Calendar

Armando Roggio

Email marketing is a powerful driver of holiday sales. But haphazardly sending emails is not the way to optimize campaigns.Taking just a few minutes to think about what an email will contain and when it will be sent should help to improve results.

What follows is an example holiday email calendar. It can be followed as is or used as a source of inspiration for similar calendars. It assumes certain associated marketing initiatives.

November 21, 2012: Gift Guide Announcement Email

The first email that you’ll be sending this holiday shopping season...

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