Email Marketing: Getting the Subject Line Right

Kassia Gardner

One of the most important elements in getting your email opened is the subject line. It’s your first, and perhaps only, opportunity to grab your recipient’s interest.

I receive several e-newsletters a month which simply state, “Company Name Newsletter | January 2013”. Whilst I’ll recognise who it’s from it doesn’t exactly make me want to open it and read it straightaway. And I’ll admit that sometimes I think, “I’ll read that later” but then I forget about it and it gets deleted without being read. Does this happen to you?

Writing your email subject line can be tricky so here are some tips for writing subject lines that will improve...

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