Email Marketing Equals Dollar Signs

Author:
Cara Olson
Source:

Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what really matters.

Like every other department in an organization, as the new year begins (or when your fiscal year ends) marketers are requesting and competing for budget. As you prepare, use the following email revenue metrics to help prove your case.

Campaign Revenue

How much money did you generate on your e-commerce site from a particular email send? Knowing this requires

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