Email Marketing - Easy To Do And On A Budget

Jennifer Dinehart

Are you using email marketing? You should be! It’s an effective business tool to incorporate in your customer-relationship strategy for communicating and interacting with customers. You must maintain a dialogue with your customers to improve their experience with your company to keep them loyal to your brand, products and services.

Email is far less expensive on a cost-per-contact basis than other advertising options, such as banner ads, print advertising and telemarketing. It’s fast, inexpensive and easy to use as a marketing strategy. It’ll keep customers engaged, even when they’re not buying.

Reviewing emails is part of your customers’ daily routine and allows them to immediately...

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