Email Marketing Continues to Drive the Best ROI in 2013


According to the UK's DMA Email Marketing Council's 2013 Report, leading marketers are optimistic about email marketing budgets, with more than half saying that they were "confident that expenditure on email marketing will increase this year".

The council published ROI figures for the first time, with respondents noticing an average ROI of £21.48 (R301.46) for every £1 pound spent in 2012. Email marketing's performance is in direct relation to its ever-improving, superior techniques, which defy the old-fashioned notion of 'one size fits all' but rather delivers targeted messages to the customer...

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