Email Marketing Approaches Advance In 2013

Author:
David Baker
Source:

Working in the email marketing field is not an easy thing. In 2008, I wrote a tongue-in-cheek article that began like this:

“Seeking skilled professional with extensive knowledge of email marketing, including all aspects of customer segmentation, deliverability, ISP relations, authentication, email delivery systems, creative design, HTML coding and campaign management skills. No need to understand reporting or analytics, as we really don't do much with the results. Must have strong communication skills, with ability to spin useless open rates into meaningful information and correlate it to great customer experiences that mean something to the business. Must have strong work ethic and thick skin, as you will be overworked and under-appreciated.”

It made me think about 2013 and the challenges...

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