Email Marketing Approaches Advance In 2013

Dave Baker

Working in the email marketing field is not an easy thing. In 2008, I wrote a tongue-in-cheek article that began like this:

“Seeking skilled professional with extensive knowledge of email marketing, including all aspects of customer segmentation, deliverability, ISP relations, authentication, email delivery systems, creative design, HTML coding and campaign management skills. No need to understand reporting or analytics, as we really don't do much with the results. Must have strong communication skills, with ability to spin...

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