Email Marketing: 6 Things You Should Know

Julie Strickland

Email old-fashioned? Not according to a new report.

The increasingly old-school medium, turns out, is the preeminent way to draw traffic to your company’s website and increase sales revenues, according to an Experian survey released Monday. The marketing service provider surveyed email marketers across eight different business areas about their email marketing initiatives and strategies.

These days, email marketing is all about balancing individualized, thoughtful customer service with advancing technology. Here are a few tidbits...

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