Email Marketing: 6 Best Practices to Implement Today

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On a regular basis I see or hear people proclaim that email is dead. Those people—they couldn’t be more wrong. Not only is email marketing still an incredibly effective communications tool—it consistently ranks with search as a top sales driver, too. Of course, if you’re not focused on generating leads and closing sales, you can probably disregard email, but otherwise, building your list and using it should be at the top of your integrated marketing to do list.

As with any campaign, email marketing is most effective with some planning and forethought. Even though you’re likely using email to sell or promote something, remember that email...

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