Email Marketing: 4 Tips for Sending to Hotmail, Gmail and Yahoo!

Carolyn Nye

An email is effective only if it is successfully delivered to the recipient. Moreover, getting the email to the inbox, versus the spam or junk folder, increases the chances of the message being read. Deliverability is a crucial element in the overall success of an email program. It can also be frustrating, since Internet service providers continually change rules and algorithms that ultimately affect your email reaching the inbox.

In this article, I will address email deliverability basics, offering four tips on reaching the recipient's inbox, which will lead to higher open...

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