Email Marketing 101: What to Measure and How to Make Sense of the Data

Jennifer Wong

Before you start measuring the success of your email campaigns, you first must know what data to collect.

Messages Sent - This is the number of outbound emails sent.

Messages Delivered - This is the number of sent emails actually delivered to you recipients’ inbox.

Hard and Soft Bounces - A hard bounce is a permanently undeliverable email — for example, one sent to an invalid email address or to an address that no longer exists. A soft bounce is an email that is only temporarily undeliverable — for example, to a recipient whose mailbox is full. Ideally, you should...

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