Email Marketing 101: What to Measure and How to Make Sense of the Data

Author:

Jennifer Wong

Source:

Before you start measuring the success of your email campaigns, you first must know what data to collect.

Messages Sent - This is the number of outbound emails sent.

Messages Delivered - This is the number of sent emails actually delivered to you recipients’ inbox.

Hard and Soft Bounces - A hard bounce is a permanently undeliverable email — for example, one sent to an invalid email address or to an address that no longer exists. A soft bounce is an email that is only temporarily undeliverable — for example, to a recipient whose mailbox is full. Ideally, you should...