An Email Marketer's Ultimate Wish List

Jai Williams

I recently went through the daunting task of consolidating my email addresses down from many to just one personal email account. Now, foolishly, when I started this effort -- yes, I'll admit it -- I was rather naïve about just how taxing it would be to just merely go through the motions of updating my credentials in multiple places. Mid-way through the effort, I found myself laughing out of annoyance, but the act didn't strike me as very funny. This got me to thinking: What other things could make email better as a channel?

If email were a physical entity and could selfishly ask for anything -- jotted down as a Christmas wish list -- what would that list contain? ...

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