Email Deliverability Terms You Need to Know (part 3)

Joanna Roberts

As with in any industry, those of us in the email deliverability world tend to throw out a lot of jargon. If you're new to the wonderful world of email, much of it may be jibberish to you. To help newbies and vertrans alike, I have put together a list of the top 80 email deliverability terms you should know. Below is part three of three (S-Z). Parts one (A-H) and two (I-R) have already been published, be sure to check them out!

Segment: The ability to slice a list into specific pieces determined by various attributes, such as open history or opt-in source.

Sender ID: The informal name for an anti-spam program that combines two existing protocols: Sender Policy Framework and CallerID. SenderID authenticates email senders...

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