Dude, What Happened to Your Marketing Emails?

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Spam is a big problem. People get tired of seeing one bogus offer after another show up in their email inboxes. So, they and their service providers use sophisticated filters to separate the wheat from the irritating chaff.

Unfortunately for legitimate marketers, often consumers and anti-spam technology don't see much difference between a legitimate marketing message and a Nigerian scam email. How often? A study by email analytics firm Return Path reports that at least 16% of commercial emails never reach their intended inboxes.

Marketers end up with bad reputations among ISPs...

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