Dos and Don'ts for 2013

Author:
Al Urbanski
Source:

To get readers off to a good start in the new year, we asked experts to help set their 2013 agendas in a number of areas.
 
Social Media...
 
Do develop strategies and adopt tools that will enable you to partner more closely with consumers to drive insights, ideate, and power peer-to-peer conversation. In 2013, the focus of social media marketing will move beyond listening and building a following to activation and collaboration.
 
Don't envision...

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