Don't Let Your Marketing Messages Swing And Miss

Tim Riesterer

Babe Ruth is widely accepted to be the greatest baseball player of all time. Yet it almost never happened

At the beginning of his career, Babe Ruth stepped up to the plate towing a 54-ounce bat. By comparison, the average weight of a bat used in the MLB today is between 31 to 35 ounces.

You may be asking yourself: Why did he use such a heavy bat? A fierce batter from the beginning, he wanted to hit the most home runs, and to do so he thought he needed to use the heaviest bat he could lift. Logically, this makes sense because force equals mass times acceleration (F = MA), right? Not quite. You see, in following his instinct to use a heavier bat (the mass), Babe Ruth forgot to factor in the bat speed (the acceleration)...

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