Domino's Delivers Digital Dollars

Elyse Dupré

Domino's Pizza adds email promo codes as a new ingredient to its marketing pie and encourages customers to sample digital ordering in its new Domino's Dollars campaign.

“Some people still aren't used to or haven't tried yet the idea of ordering anything online let alone their dinner and pizza,” says Domino's spokesperson Chris Brandon. “What we're trying to do is make sure that people are aware that we offer online ordering, and then we hope that they give it a shot because generally people that try it stick with it.”

When customers order two or more $5.99 medium two-topping pizzas online or via their mobile devices, Domino's will send them $5 in Domino's Dollars via an email promo code. The Domino's Dollars...

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