DMARC: Flipping A Switch To Fight Email Fraud
Even a year ago, only days after the DMARC standard was officially unveiled, its impact on email marketers and other senders was already clear. Senders who’d been authenticating mail from their domains suddenly had better visibility into their subscribers’ experience and a powerful and easy way to protect their customers and brands from phishing and other email abuse. It worked from day one.
Today, thanks to widespread adoption by the mailbox provider community, DMARC covers more than 80% of consumer mailboxes in the U.S. and more than 60% of consumer mailboxes globally. So more than 2 billion mailboxes fall under DMARC’s protection, allowing marketers to stop a huge portion of the email fraud sent under their names, instantly...