Developing a Content Marketing Plan for 2013

Author:
Erica Bell
Source:

Content marketing is here now and it’s here to stay. Content marketing is a way for your business to provide valuable information to customers while...

Content marketing is here now and it’s here to stay. Content marketing is a way for your business to provide valuable information to customers while establishing your business as a thought leader while earning leads and traffic. According to the results of a study conducted by B2B Marketing, B2B marketers identified content marketing (51%) as being the most important tool for generating leads, outscoring brand awareness (38%), thought leadership (34%) and sales (29%). As you begin to develop your content marketing plan for 2013, make sure you focus on the three C’s...

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