Deliverability Yesterday, Deliverability Today

Author:

Jose Ramon Garcia Layos

Source:

When I began working in the world of emails, spam folders and reputation, things were very different than they are now. With respect to deliverability, I think things have significantly improved.

Do you think that it’s getting more difficult to deliver emails into the inbox? Do you think that keeping a high reputation score for your IP addresses and domains is harder than ever? Do you spend a lot of money in complex email marketing programs that are based in deliverability as it used to be? Let me show you another perspective:

◦A few years ago it was much more difficult to deliver emails into...