Deliverability Metrics: When To Take Action?
Last week at the 2013 Email Evolution Conference (#EEC13), I led a roundtable discussion on list management. This is a broad subject that can be highly varied based on the particulars of your business, industry and customers, but we discussed the in’s and out’s on segmenting metrics for sending, reporting and monitoring your email stream. It was during the reporting and monitoring topics that I received a great question from one of the participants: How often should I be watching these metrics, and how do I know when to take action?
How often should I be watching my metrics?
As in most situations with email, I’ll have to start this answer with “it depends”, but let’s discuss the things you should consider. Start with your key performance indicators...