Deliverability Checklist: More Than Sending
In this Email deliverability checklist we will see that the actual sending of email is one tiny step in a larger process of delivering email.
There are a myriad of other requirements that need to be covered by yourself and your ESP to get emails into the inbox and for the emails to then be engaging enough for your customers to read them.
Deliverability is a complex environment that requires all the moving parts between technology, professional services, industry knowledge and processes to work together. There is no silver bullet...