Content Marketing: 172% ROI For Online Retailer’s High-Powered Blog

Author:
Adam Sutton
Source:

Many online retailers have a blog, but few take theirs as seriously as ZAGG. The mobile device accessory provider publishes 25 to 35 posts each week, Monday through Friday.

"Unless you are willing to go into it full speed ahead, it’s going to be hard to make a blog worth your time," says Drew Conrad, Internet Marketing Specialist, ZAGG.

ZAGGblog helps the company reach its tech-savvy audience, but more importantly, it earns revenue. After less than two years of existence, it earns 172% ROI from direct sales. It attracts more than...

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