Consumers Still Like Email — When It’s Done Right

Author:
Katie Bascuas
Source:

As a consumer, what are your feelings on email marketing? Do you enjoy receiving deals, coupons, and newsletters in your inbox every day?

If you look forward to perusing the virtual onslaught, then you are one of the 40 percent of consumers who say they enjoy receiving email from their favorite brands or deal services, according to a new survey by Blue Kangaroo, a personalized deal website.

The study, which surveyed 1,090 adults between the ages of 18 and 64, also found that more than half of consumers feel the amount of marketing emails...

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