The Complexity of Simplicity in Email Marketing

Meredith Thornton

Email marketing isn’t rocket science. There is no complex algorithm or specific formula in existence that will lead to a successful email marketing campaign. So why is it that people make a mountain out of a molehill? Why not just keep it simple?

As long as you abide by 5 basic “rules” or “guidelines,” you can be rest assured that your email marketing campaign will perform the way that you intended and will prove to be the most cost-effective means to stay connected with your most valued customers on...

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