Case Study: Subject Line Testing, but Which One Won?

Author:
Jeanne Jennings
Source:

Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winner. Case in point: a recent subject line test I undertook for a client.

The publication is an email newsletter, part of a paid subscription to a website. Only paying subscribers receive the newsletter; its purpose is to make readers aware of content that might be of interest to them on the site and motivate them to click through and view it.
So the goal of this newsletter is to get people to click through; we're not looking for revenue to be generated directly from the email. There's a feeling that people who click through on a regular basis are ...

Bookmark and Share

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.