Case Study: Creativity vs. Clarity in Email Subject Lines

Amanda Gagnon

It’s critical that any marketing email be labeled with an appealing, even gripping subject line. Since the subject line acts as the email’s introduction, if it deflects attention, the rest of the message never gets seen. The question is, what do consumers find appealing? What grips them? The AWeber team investigated results from recent email broadcasts promoting posts on our blog to find out. Test: Clarity vs. creativity in email subject lines Subject lines written to appeal with creativity were identified, as well as subject lines written in a clear, straightforward manner. Subject lines written creatively included:...

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