Business Email List Tips - Be Serious or Be Seasonal?

Margaret Spencer

If you find the title odd, here is a brief explanation between what is serious, what is seasonal, and how there seems to be a dilemma between the two when you are finally blasting a message to the contacts on your business email list:

Serious – If you are in B2B marketing, there is a tendency to be serious even when the goal is simply to promote your business and draw attention to it. Your message simply contains the hard facts on the problems you are trying to solve...

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