Build a Great Body (for Effective Email Marketing)

Angela Modzelewski

That carefully crafted subject line you wrote last week is guaranteed to get someone to open your email, but now it’s up to the body of your newsletter to keep them from trashing it. How can you inspire your customers to take action after reading your e-newsletter? I thought you’d never ask.

Offer strong content. If you’ve planned ahead, you already know what’s going in your email, now you just need to type it up and lay it out. Can you guess what I’m going to say? That’s right. Keep your content short and sweet. In every A/B test I’ve ever done except one, the shorter email had a higher conversion rate. A good rule of thumb is...

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