Best Send Times?

Author:
Jim Ducharme
Source:

If you’re a veteran of the email marketing biz, you may be a wee bit tired of some questions that come up over and over again. I know I’m always being asked when the best time to send emails is.

The reason this question keeps coming up is probably due to the insatiable desire to load as many magic bullets in one’s online marketing gun as possible. Online marketers are like NASCAR teams, always looking for that one tweak to give them an edge.

Recently my company decided to study this question. We analyzed 21 million messages sent from U.S. accounts...

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