Best Practices for Implementing for a Multi-Brand Email Marketing Solution

Greg Paul

Customers often ask questions such as “How can I send emails representing multiple brands from a single instance?” or “How do I ensure my emails are branded appropriately?” These are very good questions and should be discussed early in the implementation process. To provide some insight into what you might want to ask up front during requirements gathering, here are five points to consider when building a multi-brand email marketing solution:

1.Subdomains. Make sure your subdomains are correctly delegated to your email hosting provider. By using a branded subdomain, the recipient knows the email is from your company or brand. Setup of branded...

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