Back to Email Basics

Karen J. Bannan

Sometimes, in the rush to take an email marketing program to the next level, some of the more basic strategies are overlooked. When that happens, said Jeanne S. Jennings, a consultant for Email Marketing Strategy, campaigns often suffer.

“Even the most experienced marketers can sometimes skip strategies that can help boost overall campaign and email marketing results,” she said.

Below, Jennings highlights four simple yet important tasks that can help improve your email marketing efforts: ...

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