Are One-Click Unsubscribe Links in Email Hurting Your Marketing?


It wasn't until a fan of the Litmus newsletter unsubscribed that the team at the email testing and tracking company thought something was awry.
You see, not only was this person a long-time subscriber, but he had just shared an email newsletter with 85 of his co-workers. That didn't strike them as being the behavior of someone who would then go on to unsubscribe, and it left them scratching their heads.
After some investigation..

Bookmark and Share

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.