Another Reason Why Your Email Marketing Isn't Working

David Wolinsky

This is intended as an afterthought supplement to the post our very own Steve Robinson did about why your email marketing isn’t working. Forgive me for being blunt, but one reason why your email marketing isn’t working? Because you’re being annoying.

Here’s a true story, that might not seem like a big deal at first but let it sit after you read this next paragraph.

A friend of mine, Kevin, signed up another friend of mine, Dracula, for Brand Ninja’s — I’m replacing the real company and friend names to protect ‘em — email list without asking permission. Well, the email list is actually an exclusive...

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