All About Timing

Dennis Dayman

One of the major things you hear from most of us is about relevancy and targeting. Heck, you’ve even heard Return Path talk annually about the best times to send a campaign. You would think that with today’s available and leading CRM, MTA, analytics, and ESP technologies that MOST senders would have implemented some sort of process that can tell you when someone either wants to buy OR has bought and the messaging needs to change or possibly even stop an email to a targeted asset when that email is no longer relevant to them.

The wife of my youth, who you all know is always right, brought up an interesting point to me last night about some of the Christmas email barrage she’s getting these past few days. In this case, she had ordered ahead of the rush (YEA!) our Christmas cards...

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