Abandoned Cart Emails, Not Abandoned Ship… Re-Engage!

Author:
Marco Marini
Source:

What happens when people leave your website? Is that it? Goodbye? Sayonara? Adios? Is it your loss… or your opportunity?

Many businesses have discovered that shopping cart abandonment can be an opportunity to re-engage people who were close to making a purchase but didn’t follow through.

These people are akin to the ultimate in warm leads. They’ve received your email, been to your website, and liked what they saw enough to get as far as the ecommerce shopping cart. They like something about what you’re selling. They just didn’t like it enough...

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