9 Reason Why Your Email Marketing Campaign Will Fail

Author:
Jasmine Henry
Source:

No way is email marketing dead. Sure, “only” 4.24% of people who click through to your website from email marketing will buy something, but that’s staggering compared to the fact that the figures for search engines and social media are 2.49% and 0.59%. That’s no typo—email is approximately 7.18 times more effective than social media. Too bad all the late Nigerian Princes with vast fortunes and wills that mention random Americans ruined it. You can make email work, but remember that your prospects are a little jaded.

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