|
Source:
|  |
As the snows begin to melt here in the Northeast, many of us start to think about spring cleaning, the domestic ritual of blowing away cobwebs, rearranging those things put asunder by a hard winter, and just plain throwing out old junk.
Why spring? Spring represents a time of renewal -- blooming flowers, hatching eggs, and sprouting seeds. Also, it comes after the all-important holiday season, when most marketers had little time to think beyond the next send date.
Just as we think about cleaning our homes, we marketers should also use this time of relative sanity to clean our interactive direct marketing programs. Email, mobile, and other addressable online media benefit from a fresh look on a regular basis.
So, without further ado, here are some things to think about for your marketing spring cleaning...
.jpg)