7 Email Marketing Tips to Boost Holiday Sales

Author:
Vangie Beal
Source:

It's here—that wonderful, magical time of year when consumers are in the shopping mood and ecommerce business owners turn to email marketing to drive holiday sales.

Mike Effle, CEO of Vendio, says email marketing can be your ecommerce door buster, if you have a particularly good deal (or offer) and a clear call to action that drives visits to your ecommerce store. Once you get customers to visit, though, "you need to cross-sell intelligently to increase overall cart value and profits," he says.

To discover what email marketing trends will hit inboxes this year, and to learn what you can do to improve your own holiday messages, ecommerce and email marketing experts CIO.com spoke with offered...

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