6 Ways Not to Succeed at Email Marketing

Angela Modzelewski

Last month we covered a bunch of tips that will transform your email marketing campaign into a thing of beauty like content planning, a killer subject line, and engaging body copy. So now let’s talk about a few few common pitfalls to avoid. This is like the What Not to Wear of email marketing, only we’re nicer than Stacy and Clinton, and we won’t make you stand in a 360 mirror while you work on your emails.

1.DON’T hit send on a Friday or Saturday. Think about when you’re sending your emails. The day of the week and time of day that you send your emails really does make a difference. In general, mid- week is the best time to send marketing emails- think Tuesday, Wednesday, or Thursday. Test it for yourself...

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