6 Chances For Your Email Marketing to Fail

Patrick Murphy

‘But we did everything right!’ Does that sound familiar? It’s the kind of thing people often say just after they’ve done something wrong. They go through a process, they analyze their performance and because they’ve ticked all the boxes they assume the failure was a fluke. The truth is, just completing every step is not the same as doing everything right.

There are so many factors involved in building a successful email marketing campaign; it’s easy to get one wrong. The trick is to look at each step...

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