5 Ways Your Email Platform is Holding You Back
If you’re stuck in an old-school approach to email marketing, it’s probably not your fault. It’s your technology. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). Many ESPs were designed for a simpler time, when digital marketing was itself a fairly new discipline. They brought some fantastic new things to the table – like instant (if basic) analytics – and did a good job of automating some of the manual processes behind standard email blasts. But marketing has moved on – and email platforms simply haven’t.
Here’s why their limitations have become yours...