5 Automated Message Don'ts

Author:
Jim Davidson
Source:

Automated messages work in the background with minimal maintenance, enhance the customer experience, and generate a lot of sales. That trifecta should command enough respect from marketers to make sure they are functioning properly, however, triggered messages are frequently ignored once they are up-and-running. Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes.

Don't Leave the Loop Open

Buying, abandoning, browsing…many automated messages are triggered based on actions taken by customers. Most of these actions will be repeated as your customer travels through the customer lifecycle and back again. This means that your automated messages...

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